Before we can really begin work on designing our own work, it is necessary to look at the work of others to see and to evaluate what they have done.
This site is magnificently wonderful-- http://www.toxel.com/inspiration/2009/01/05/clever-and-creative-billboard-advertising/
While you are looking, ask yourself some questions--
1. Who is the intended audience?
2. To what is my eye drawn first?
3. What makes the coloring good or bad?
4. Can I get the message in a less than five second period of time?
5. What makes this a good or bad advertisement?
6. What would I do to change the ad?
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REQUIRED | ||||||
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Sketch at least three drawings of clothing--preferably being worn. Use these pictures as a base for your drawings: Create an outfit which you draw and to which you add color. If you can find more suitable models for your purposes, feel free to do so. | ||||||
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Using ideas from the ads, as examples, attempt to create at least three ads for the following situations. One of the things that is needed to create an appropriate ad is to appeal to your audience. Make the ads at least 9 x 9"
1. You have been asked to create an ad for a company that sells used cars but with a twist. All of the cars are of the 1950/1960 variety. Remember that you are trying to get people to come into your client's lot. Remember also that the cars have a limited group of people willing to purchase them, so you will be creating an ad in a magazine with wide coverage to the classic automobile world. Call this classic cars
2. You have developed a new product that can be used as a shampoo or body wash. This is a high end product so you need to appeal to people who have money. Remember to give it a name, a container and ad whatever you can to the ad to give a feeling of a luxurious product. Call this shampoo
3. This time create the same sort of shampoo/ body wash product but this time appeal to the average person who does not have a desire to spend a great deal on expensive materials for bathing. Remember that you want to sell it but not overprice it. YOu want to appeal to the average person without talking down to them. Call this shampoo for you
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VIEWhen people are creating a project, there is a need for a type of packaging to deliver the product to a consumer. People who create packaging for a product need to consider whether it is a label on a box or a an envelope for mailing. Find a small box on Google images and create a design for the packaging of the product inside. Please make it your design and not the design of the artist on the video or a product design already in existence. You may complete the work on the box on Google or you may bring in a relatively bare box--not too big, please--and create art the "old-fashioned way" in the art room.
I did an afternoon of job shadowing at Creative Home Furnishings when it was still Dakotah. One of the most fascinating things I witnessed was one of the designers in the process of creating a package for one of the products. This was not a simple box with a label but rather started as a flat sheet of paper cut in such a way that it was folded into a container that swirled open.
Call this project--Product Box.